Since the beginning of Facebook, your profile has been the place where you tell your story. People use it to share everything from the small stuff, like their thoughts on an article, to the most important events of their lives, like the photos of their wedding or the birth of their child. [Now Facebook has created Open Graph. It's a new feature to share more detail on what you do daily. Like eating, reading, music listening, video watching, website surfing. Facebook Like on steroids.]
[Now social engineering can take profiling users to a whole new level] Social engineering is the art of manipulating people into performing actions or divulging confidential information, rather than by breaking in or using technical cracking techniques. While similar to a confidence trick or simple fraud, the term typically applies to trickery or deception for the purpose of information gathering, fraud, or computer system access; in most cases the attacker never comes face-to-face with the victim. In the United Kingdom, social engineering using impersonation (e.g. to gain information over the phone, or to gate-crash an event) is known informally as blagging. In addition to criminal purposes, social engineering has also been employed by debt collectors, skiptracers, private investigators, bounty hunters and tabloid journalists.
“Social engineering” as an act of psychological manipulation was popularized by hacker-turned-consultant Kevin Mitnick. The term had previously been associated with the social sciences, but its usage has caught on among computer professionals.
A study by Google researchers analyzing fake AV distribution found that up to 90% of all domains involved in distributing fake antivirus software used social engineering techniques.
Read more about social engineering: http://en.wikipedia.org/wiki/Social_engineering_(security)
Back in the early days of Facebook, your profile was pretty basic – just your name, a photo, where you went to school…stuff you’d cover in the first five minutes you met someone. Over time, your profile evolved to better reflect how you actually communicate with your friends. Now you can can share photos of what you did last weekend, and updates about how you feel today. But since the focus is on the most recent things you posted, more important stuff slips off the page. The photos of your graduation get replaced by updates about what you had for breakfast. Say you’re catching up with an old friend – would you rather find out that they had eggs this morning, or hear about their new dream job? The way your profile works today, 99% of the stories you share vanish. The only way to find the posts that matter is to click “Older Posts” at the bottom of the page. Again. And again. Imagine if there was an easy way to rediscover the things you shared, and collect all your best moments in a single place.
Introducing timeline – a new kind of profile
With timeline, now you have a home for all the great stories you’ve already shared. They don’t just vanish as you add new stuff. Timeline is wider than your old profile, and it’s a lot more visual. The first thing you’ll notice is the giant photo right at the top. This is your cover, and it’s completely up to you which of your photos you put here. As you scroll down past your cover, you’ll see your posts, photos and life events as they happened in time. You choose what’s featured on your timeline. You can star your favorites to double their size or hide things altogether.